As the Group continues to grow, we continue to increase our positive contribution through corporate social investment aimed at bettering the society within which we operate. The Operating Companies within the Group have initiated a variety of such investments, engagements and programmes. Since we do business with a wide range of stakeholders, it is important to maintain a well-balanced approach towards employees, customers and the relevant communities. As HIV/AIDS severely impacts the lives of thousands of children, who are left orphaned and vulnerable, we work with various institutions such as the Organisation for the Empowerment of Widows and Orphans of Namibia (OEWONA) and the Dr Christina Swart-Opperman Foundation Trust to provide basic care and support through the provision of blankets, clothing, and school fees, and by supporting feeding schemes. The benefit of working with institutions that are dedicated to community upliftment is that we are assured that our support benefits those who need it most. The flooding which affected northern Namibia prompted an immediate response by Namibia Breweries as well as Model Pick n Pay to not only provide employees with relief, but also to assist the Government’s Emergency Management Unit with its national relief effort by sponsoring much-needed mosquito nets, blankets and food items, while making equipment available to offer temporary accommodation to those displaced by the floods. In June 2009, the Kaokoland Clean-up saw the removal of more than 30 tonnes of glass as well as other recyclables from the fragile Kaokoland area in north-western Namibia. This partnered clean-up enterprise, led by 4X4 Trax and Trails and sponsored by Namibia Breweries, required careful planning and coordination over almost a year to ensure the collection of recyclables from very remote areas, and transporting these materials to recycling centres in South Africa. Members of the O&L Group participated in the clean-up together with the local community, who were rewarded with food items for their involvement. The recycling experts Rent-a-drum and other environmental enthusiasts left behind knowledge on better waste management and conserving the pristine environment. Namibia Breweries’ activities aimed at promoting responsible drinking also proceeded well, with a focus on creating awareness of the dangers of drinking and driving through our “Too Much is Too Much” campaign, and under-age drinking through our “Too Young is Too Young” campaign. One of the successes of the latter campaign was the launch of a booklet titled Under-age drinking: A guide to individual and community action, developed in collaboration with the Legal Assistance Centre. In addition, industry cooperation in addressing issues of harmful drinking was strengthened with the appointment of a coordinator for the Self-regulating Alcohol Industry Forum (SAIF) in Namibia, and the establishment of the Botswana Alcohol Industry Association (BAIA) in Botswana. In order to create responsible drinking ambassadors in the company, Namibia Breweries launched the “Zero to Hero” campaign, which equips employees with the facts about alcohol and encourages responsible choices. Corporate sponsorships like the Cycle Classic and Katutura Fun Walk were among other events supported by Model Pick n Pay that have created a high level of community and customer involvement. Model Pick n Pay also launched a Community-based Social Responsibility Project (CBSRP), focusing on giving back to communities in which Pick n Pay has outlets. Furthermore, a school called “Kwakas” with 115 children from previously disadvantaged communities received a donation of blankets and food. Windhoek Schlachterei commenced a support sponsorship by way of donating products to the Dagbreek School. The aim of the sponsorship is to assist the school in feeding needy children for whom they are responsible. Joint Compassion Keepers (JCK) operates in Swakopmund and is a home for orphans from the squatter camp in that town. On an ad hoc basis, Windhoek Schlachterei contributes to this organisation by way of continuous product sponsorship as well, in an effort to ensure each child has a nutritious meal.